Moving from a throwaway society towards a sustainable consumer culture
Consumer behaviour is changing, becoming more aware and sustainable. This is leading to a necessary transformation in the prevalent consumerist culture. In this culture, many products are used for ever shorter periods before being disposed of, with dire consequences for humanity and the environment. In this context, the EU Ecodesign Directive will place greater obligations onto manufacturers. Gardena is using a suite of measures to help make consumer behaviour more sustainable in the garden.