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Release from 09.03.2021

One click and you’re done – the new ClickUp! system

From an experiment to a new product line

The new ClickUp! System
The new ClickUp! System © GARDENA

This press release has: 5 Images

Short text (660 Characters)Plain text

GARDENA is always playing with new ideas to help passionate gardeners create the garden of their dreams. The question was raised if the decoration of gardens and patios should be part of that. An experiment led to the creation of ClickUp!, a modern system that can be individually adapted to suit your lifestyle. The system features a stand with a range of attachments and a wide variety of year-round uses. Martin Rauch, GARDENA’s Brand Design director, gives more insight into the development of the ClickUp! system.

Press release (1524 Characters)Plain text

The ClickUp! experiment

“Because thinking in terms of systems is very important at GARDENA, we set ourselves the goal of designing a range of interchangeable modules instead of regular, static ornaments,” explains Martin Rauch. A bouquet of potential ClickUp! attachment ideas was presented to social media users to comment on at the end of 2017. The modular design concept received very positive feedback.

The unique ClickUp! design

Unlike traditional garden accessories, ClickUp! doesn’t need to be tidied away after use. Instead, it becomes a fixed element in the garden. For that reason, a smooth, linear design that blends into the surrounding greenery was chosen. Neutral tones and simple materials were picked over our iconic turquoise and orange colour scheme in order to ensure that the system would be suitable for all tastes.

A stand for all seasons

The ClickUp! system offers a variety of attachments to adorn your garden year-round: an insect hotel, a bowl planter, a rain gauge, a torch and a bird feeder. Connecting the attachments is easy and intuitive. All components are frostproof and made of especially durable and low-maintenance materials, making them suitable for all weather conditions.

Support nesting and hibernating insects

Kick off the spring of 2021 with the eye-catching ClickUp! InsectHotel. The clever design provides a range of different habitats suitable for a variety of insects, making it an ideal home for wild bees, butterflies and ladybirds.

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About Gardena
For over 50 years Gardena has provided everything passionate gardeners need. The broad assortment of products offers innovative solutions and systems for watering, lawn care, tree and shrub care and soil cultivation. Today, Gardena is a leading European supplier of high-quality gardening tools and distributed in more than 100 countries worldwide. Gardena is a brand of Husqvarna Group. Gardena Division has 3,490 employees worldwide. Further information on gardena.com.
All contents of this press release as .zip: Direct download Save to lightbox

Images (5)

The new ClickUp! System
The new ClickUp! System
4 894 x 3 393 © GARDENA
File size: 2,6 MB | .jpg
| | All sizes
The new ClickUp! System
The new ClickUp! System

© GARDENA
The ClickUp! experiment
The ClickUp! experiment
1 417 x 1 181 © GARDENA
File size: 822,7 KB | .jpg
| | All sizes
The ClickUp! experiment
The ClickUp! experiment

“Because thinking in terms of systems is very important at GARDENA, we set ourselves the goal of designing a range of interchangeable modules instead of regular, static ornaments,” explains Martin Rauch. A bouquet of potential ClickUp! attachment ideas was presented to social media users to comment on at the end of 2017. The modular design concept received very positive feedback.

© GARDENA
The unique ClickUp! design
The unique ClickUp! design
1 417 x 1 181 © GARDENA
File size: 1005,8 KB | .jpg
| | All sizes
The unique ClickUp! design
The unique ClickUp! design

Unlike traditional garden accessories, ClickUp! doesn’t need to be tidied away after use. Instead, it becomes a fixed element in the garden. For that reason, a smooth, linear design that blends into the surrounding greenery was chosen. Neutral tones and simple materials were picked over our iconic turquoise and orange colour scheme in order to ensure that the system would be suitable for all tastes.

© GARDENA
A stand for all seasons
A stand for all seasons
3 500 x 2 615 © GARDENA
File size: 1,1 MB | .Jpg
| | All sizes
A stand for all seasons
A stand for all seasons

The ClickUp! system offers a variety of attachments to adorn your garden year-round: an insect hotel, a bowl planter, a rain gauge, a torch and a bird feeder. Connecting the attachments is easy and intuitive. All components are frostproof and made of especially durable and low-maintenance materials, making them suitable for all weather conditions.

© GARDENA
Support nesting and hibernating insects
Support nesting and hibernating insects
3 500 x 2 441 © GARDENA
File size: 930,1 KB | .Jpg
| | All sizes
Support nesting and hibernating insects
Support nesting and hibernating insects

Kick off the spring of 2021 with the eye-catching ClickUp! InsectHotel. The clever design provides a range of different habitats suitable for a variety of insects, making it an ideal home for wild bees, butterflies and ladybirds.

© GARDENA

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    Who cares if the nights are drawing in? It’s time for a garden party!
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    My home, my dream, my castle
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    Garden lifestyle all year round

Contact

1 Susanne Huber (en)
Susanne Huber
GARDENA GmbH
Brand and products
susanne.huber@husqvarnagroup.com

3 FleishmanHillard (en)
Justine Merz
FleishmanHillard Germany GmbH
gardena-presse@fleishmaneurope.com
Phone +49 69-405702535
The new ClickUp! System

The new ClickUp! System (. jpg )

© GARDENA
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The ClickUp! experiment
The ClickUp! experiment
822,7 KB .jpg © GARDENA
The unique ClickUp! design
The unique ClickUp! design
1005,8 KB .jpg © GARDENA
A stand for all seasons
A stand for all seasons
1,1 MB .Jpg © GARDENA
Support nesting and hibernating insects
Support nesting and hibernating insects
930,1 KB .Jpg © GARDENA
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