Release from 09.03.2021
GARDENA is always playing with new ideas to help passionate gardeners create the garden of their dreams. The question was raised if the decoration of gardens and patios should be part of that. An experiment led to the creation of ClickUp!, a modern system that can be individually adapted to suit your lifestyle. The system features a stand with a range of attachments and a wide variety of year-round uses. Martin Rauch, GARDENA’s Brand Design director, gives more insight into the development of the ClickUp! system.
The ClickUp! experiment
“Because thinking in terms of systems is very important at GARDENA, we set ourselves the goal of designing a range of interchangeable modules instead of regular, static ornaments,” explains Martin Rauch. A bouquet of potential ClickUp! attachment ideas was presented to social media users to comment on at the end of 2017. The modular design concept received very positive feedback.
The unique ClickUp! design
Unlike traditional garden accessories, ClickUp! doesn’t need to be tidied away after use. Instead, it becomes a fixed element in the garden. For that reason, a smooth, linear design that blends into the surrounding greenery was chosen. Neutral tones and simple materials were picked over our iconic turquoise and orange colour scheme in order to ensure that the system would be suitable for all tastes.
A stand for all seasons
The ClickUp! system offers a variety of attachments to adorn your garden year-round: an insect hotel, a bowl planter, a rain gauge, a torch and a bird feeder. Connecting the attachments is easy and intuitive. All components are frostproof and made of especially durable and low-maintenance materials, making them suitable for all weather conditions.
Support nesting and hibernating insects
Kick off the spring of 2021 with the eye-catching ClickUp! InsectHotel. The clever design provides a range of different habitats suitable for a variety of insects, making it an ideal home for wild bees, butterflies and ladybirds.
About Gardena
For over 50 years GARDENA has provided everything passionate gardeners need. The broad assortment of products offers innovative solutions and systems for watering, lawn care, tree and shrub care and soil cultivation. Today, GARDENA is a leading European supplier of high-quality gardening tools and distributed in more than 100 countries worldwide. GARDENA is a brand of Husqvarna Group. Gardena Division currently employs around 3,600 employees worldwide. Further information on gardena.com.